WesterosCraft (westeroscraft.com)
In my position at WesterosCraft, I primarily use content to reinforce and build community, whether it's through designing new merchandise based on community in-jokes or producing a quarterly digital magazine. Each element of my content creation strategy serves these goals and reinforces the values held dear by the community, such as the global community's commitments to diversity and research-based design.
The Rookery, WesterosCraft's quarterly digital magazine, provides a space for community members to share their knowledge and passion and gives the community something to look forward to every few months. The magazine also helps WesterosCraft's external audience learn more about community and move down the funnel to possibly joining. Each issue contains:
• Community-submitted articles and images;
• Server news and updates;
• Contest announcements;
• Showcases of completed and in-progress projects.
As leader of a team of 5, I write and edit on average 9 articles and design on average 20-25 spreads every quarter, while also coordinating with other contributors to get copy and images for articles. The design of The Rookery combines medieval accents with a bold modern style, echoing the server's merging of medieval fantasy with modern technology.
As of October 2022, I have produced 13 issues, and The Rookery has accumulated a total of over 5000 readers.
